Since its launch in 2011, the Sharjah Baby Friendly (SBF) project, which is implemented and overseen by the Sharjah Child Friendly Office (SCFO), has sought to encourage and support a culture of breastfeeding in the emirate. The project succeeded in implementing four community centered initiatives (Baby-Friendly Health Facilities (Based on ...

In 2016, and under the directives of His Highness Sheikh Dr. Sultan bin Mohammed Alqasimi, Supreme Council Member and Ruler of Sharjah, the SCFO, expanded its scope from encouraging breastfeeding to focusing on the rights of all children and youth. The office was tasked with creating joint strategies and plans ...

The Sharjah Baby & Family Friendly project was upscaled by Sharjah Child Friendly Office, an affiliate of Sharjah Health Authority in March 2023. The baby and family-friendly places means setting in place more holistic criteria that meet the needs of the entire family, and dedicate sustainable baby and family-friendly policies. ...