The Sharjah Baby & Family Friendly project was upscaled by Sharjah Child Friendly Office, an affiliate of Sharjah Health Authority in March 2023. The baby and family-friendly places means setting in place more holistic criteria that meet the needs of the entire family, and dedicate sustainable baby and family-friendly policies. The Sharjah Baby & Family Friendly (SBFF) initiative will include effective interventions, with governance structures to ensure that children’s holistic needs are addressed appropriately, and a renewed focus to include parents, families, and other caregivers within its ambit in recognition of the important role they play in the promotion, protection and support of childhood development.