Despite the challenges the world encountered in 2020,the Sharjah Child Friendly Office (SCFO) has spared no effort in continuing to protect the rights of children andyoung people and support them emotionally and physically,” said Dr. Hessa Al Ghazal, Executive Director of SCFO, while describing the accomplishments and activities of the entity during a tumultuous year for the world. DrAl Ghazal added “The significant achievements attained by SCFO during 2020 reflects the sustained efforts of the emirate of Sharjah in proactively addressing the challenges new generations of children and youth face while also raising community and family awareness about their rights and needs.” “As part of the Office’s ongoing plans and strategies, we have both launched and participated in different events and initiatives to empower families and address issues related to children’s health and safety, in collaboration with other governmental and private entities working for the welfare of children and youth in the emirate.” 2020 saw the Sharjah Child Friendly Office launcha new brand identity including thecreation of a new official logo, to reflect its keenness in adopting a more holistic approach towards the protection and promotion of the rights of children and young adults, encompassing all age groups, abilities and origins. The new brand identity also emphasised SCFO’s vision of creating of a child-friendly, safe, and nurturing environment for children and young adults in the emirate, where their rights are protected and guaranteed. SCFO was relocated to the headquarters of the Supreme Council for Family Affairs (SCFA) in Sharjah, bringing it under the purview of the Council. The move followed a resolution issued by Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and Chairperson of SCFA. The resolution aimed to promote greater collaboration amongst all entities working under the umbrella of SCFA. SCFO launched the Sharjah Child Friendly Academy to support institutions and community organisations in improving child-friendly environments and promoting the development of children and youth across the emirate.